October 1, 2023

2022 LEGO® Ideas Vote (LEGO x Target)

Three past 10k sets from the LEGO® Ideas platform are getting a second chance. In a new collaboration with Target, the three sets are now up for fan vote. Consequently, you get one chance to vote for one of the three sets. The winning set becomes a new, official kit from LEGO® Ideas! The options are the Viking Village, Marine Life, and Mini Golf. Voting is open from now through May 31, 2022, with the announcement of the winner projected for August. To take part in the 2022 LEGO® Ideas vote, click here.

2022 LEGO Ideas Vote options.
2022 LEGO® Ideas vote options. ©2022 The LEGO® Group.

So where does Target come in? Last year, Americans received an exclusive line of products through Target. This year, it seems the partnership continues through an exclusive set. In the United States, the winning set will retail exclusively through Target or the LEGO® Store. However, fear not, fellow Canadians! You don’t need to travel anywhere to get one. Everywhere else in the world, the new LEGO® Ideas set will retail through all the usual channels. This is not a US exclusive set. I am 100% voting for the Viking Village. Imagine that set side-by-side with the upcoming Creator 3-in-1 Viking Ship? What a display! What are you voting for? Let us know in the comments below or reach out on social media.

Until next time,


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