LEGO® Group aims to Eliminate Single Use Plastic Packaging
Earlier this week, The LEGO® Group announced its latest sustainability measures. Starting in 2021, it is bye bye plastic bags used in packaging. Typically, numbered plastic bags hold loose bricks inside the box. By 2025, The LEGO® Group aims to have completely sustainable packaging. The plastic bags that normally end up in landfills will instead consist of recyclable paper.
Paper bags will be Forestry Stewardship Council certified. You can expect the first ones to appear in sets in 2021. While it is a test run, the bags have already gone through two years of development. Additionally, hundreds of parents and kids have already tested them. The bags are supposed to be easier to open and recyclable.
In addition to phasing out plastic bags, The LEGO® Group announced an investment of $400 million USD into becoming a carbon neutral and circular business. According to the press release, funds will also go towards “a range of social and environmentally focussed actions to inspire children through learning through play”. In terms of goals, The LEGO® Group announced the following:
- Carbon neutral manufacturing operations by the end of 2022.
- Launch LEGO® Replay in two more countries to become more circular by the end of 2022.
- Make all packaging sustainable by 2025.
- Produce no landfill bound waste by the end of 2025.
- Make all products from sustainable materials by 2030 (click here to read about first steps).
I am always pleased to hear about the LEGO® Group’s environmental initiatives. Additionally, I am happy to announce that Canada is one of the two countries targeted for Replay. I am eager to hear more about it in the coming months. What are your thoughts on these new sustainability initiatives? Are you ready to say “bye bye plastic bags”? Feel free to comment below or reach out on social media.
Until next time,
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