The LEGO® Group has announced a new philanthropic pilot project this week. Moreover, they are partnering with Give Back Box, Teach For America, and Boys & Girls Clubs of Boston. This initiative seeks to donate bricks for replay. In other words, you can now give your used LEGO® bricks a new home, and bring joy to kids in doing so. You can watch the promotional video just below.
How does the program work, you ask? Quite simply, all you have to do it dump your used bricks into a box, print a label, and UPS does the rest. Notably, shipping is free. Give Back Box will clean and sort the bricks. Additionally, they will ship them out to communities in need through Teach for America and the Boys & Girls Club of Boston. Currently, this project is only in the pilot phase, and is therefore only open to the United States.
Replay gives donated bricks a new life.
The LEGO® Group really has been on a public-spirited role this year. Firstly, the rolled out braille bricks (click here to read more). Next, they followed it up with audio and braille building instructions for the visually impaired (click here to read more). This is in addition to their ongoing commitment towards sustainably produced bricks, which are showing up in more and more sets (click here to read more). Now, we get word that they are helping kids play by giving used bricks a second life. Not only does this help communities and children, but it also re-purposes plastics and keeps them out of landfills. At this point, many AFOLs are probably like “WHAT?!?!? Who throws out LEGO® bricks?” However, for those who might consider it, now you can donate bricks for replay instead.
For more information about LEGO® Replay, you can visit the official website by clicking here. Once again, this program is currently only open to the United States, but hopefully it will come to Canada too in the near future. As always, feel free to leave your thoughts below.
Until next time,
-Tom
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