2020 is the going down as the year that the LEGO® Group truly embraces the AFOL community. They already announced several sets aimed at the 18+ crowd. Incidentally, these included the Haunted House (10271), Crocodile Locomotive (10277), and Mickey & Minnie Buildable Characters (43179). With more adults looking for new ways to decrease stress, and mounting evidence that LEGO® bricks help, it makes sense. Consequently, the LEGO® Group announced a new product line today. Interestingly, these are not your typical LEGO® sets. LEGO® Art kits are coming September 1 in North America (August 1 in Europe).
Each set features a different pop-culture icon recreated in mosaic form using LEGO® tiles. The sets will cost $149.99 in Canada. Additionally, you can build each set in four different variations. Consequently, you can change the look of your wall hangings periodically. The announcement includes four kits: Marilyn Monroe, the Beatles, Star Wars, and Iron Man. Finally, each kit comes with a soundtrack to listen to as you build. Images and excerpts from the press release follow.
31198 – The Beatles
LEGO® The Beatles – Music lovers can bring Beatle-fandom into the home with a LEGO portrait of their favorite band member, whether it is John Lennon, Sir Paul McCartney, George Harrison, or Sir Ringo Starr. Each set can be used to create four unique portraits or collect four and display the full band side-by-side. Fans can get by with a little help from friends of the Beatles as they switch their headphones over to accompanying soundtrack to listen to music and stories about the band as they build.
31197 – Warhol: Marilyn Monroe
LEGO® Andy Warhol’s Marilyn Monroe – Pop art admirers can now recreate Andy Warhol’s famous bright pink screen-print of Marilyn Monroe from 1967 or re-imagine it in three different colors using LEGO tiles. As art and design lovers tailor the tone of their piece to suit their artistic temperament, they can tune in to new insights and details about Warhol from those that know him best.
31199 – Iron Man
LEGO® Marvel Studios Iron Man – Superhero fans can decide between powering their hero up with the MARK III, the HULKBUSTER MARK I or the MARK LXXXV with this 3-in-1 set. After the tough decision is made, builders can recharge by listening to cool details about the set and stories from Marvel Experts as part of the accompanying soundtrack. Fans who want to channel Tony Stark and ‘run before you walk’ can combine three of the same sets into one to create the ultimate Iron Man artwork.
31200 – The Sith
LEGO® Star Wars™ The Sith™ – Celebrate iconic villains from a galaxy far, far away with this 3-in-1 portrait set. Choose between portraits that pay tribute to the Sith, with Darth Vader™, Darth Maul™ or Kylo Ren™, or take the artwork to the next level by combining three sets into an ultimate Darth Vader™ wall piece. The soundtrack means the Force will be with fans as they create their very own piece of wall art while listing to music from the films and fun stories from Star Wars™
This is an interesting direction for the LEGO® Group to explore. I can see myself acquiring more than one Iron Man or Star Wars sets to have a series of artworks on display. If only they would produce some Batman images… What are your thoughts on LEGO® Art kits? Feel free to comment below or reach out on social media.
Until next time,
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