The LEGO® Minifigure Factory is open in Canada after almost a year of availability south of the border. I made my first Minifigure as soon as I heard the news in order to test it out. Overall, the experience is fairly similar to what I’ve seen in flagship stores like 5th Avenue in New York and West Edmonton Mall in Alberta. While it was fun to design a Minifigure from my living room couch, I hoped for a more customizable experience that goes beyond the LEGO® Store.

I found the option through the LEGO.com menu. I selected “Sets By Theme”, then “Minifigures”. When the page loaded, Minifigure Factory was in the top row. The splash page gives you and overview of the process, as well as some FAQ. Presently, the site allows you to make up to 15 custom characters at $15.99 CAD each. That is the same price I paid at the West Edmonton Mall in summer 2024. Consequently, if you want to make 15 minifigs, it will cost about $240 CAD plus taxes. I am willing to pay $15 for a unique print on a travel souvenir, like those I got in New York and Edmonton. But, it is a little much for the online experience in my opinion. At least for now.

$15.99 CAD is a steep price for this experience.

As you begin designing, you get options for the head, hair, torso, legs, and accessories. All are very limited at this point. As I write this, the Minifigure Factory offers 29 faces, 76 hair/hat elements, and 77 different accessories. Additionally, you can only design and print on a plain white torso (which is the same as in the flagship stores). What I found disappointing was the leg selection. There are 14 legs, and they are all monochromatic. The FAQ states the experience is still new and more customizable options will arrive in time. I will keep my fingers crossed… I kind of feel like any minifig elements available on the Pick-A-Brick bestseller list should also be available in Minifigure Factory.

As for torso printing, the Minifigure Factory opened with 200 different options. Additionally, you can add 191 different stickers to your designs. Using these, I was able to create a jersey with an approximation of the True North Bricks logo… but I was not able to upload my own logo with my own colours and fonts. That was a big disappointment. You can get brand name clothing and Yeti cups and such printed with your own logos. The LEGO® Group’s over protectiveness of the Minifigure seems ridiculous in this case. But, who knows, maybe they will offer that option in the future.

Minifigure Factory does not allow you to upload your own graphics.

Truthfully, I can’t see myself using Minifigure Factory often. As it stands, it is too expensive for the experience offered. The customizable options are far too limited. Additionally, the process is pointless in the long term if I can’t upload and print my own designs. That function might come in the future… but it also might not given the LEGO® Group’s history with Minifigure litigation. I want to print my own logos, and be able to draw my own non-logo torso designs and print those. With that said, the Minifigure Factory did open with a few interesting designs for Castle and Space fans.

It is also worth mentioning that any design you make goes through a “security check”. The rules don’t allow anything that suggests bullying, harassment, hate, profanity, slurs, politics, religion, inappropriateness, personal information, violence, gore, illegality, restricted activities, or external advertising. As such, my “True North Bricks” might be against the rules… though it passed the security check. The fine print says you can only print things which you are the sole owner of, and that do not infringe on the rights of any third party. In that regard, True North Bricks should not be a problem since it is my blog and logo design. But, we’ll see what happens. I’ll make another post when I get the Minifigure… or when I don’t get it…

Will you order a Minifigure from Minifigure Factory?

In summary, Minifigure Factory is open in Canada, but it needs more options and customizing potential before I make another character. I was able to design something unique to me, and I enjoyed the process. However, I might have broken the rules in the process. My design passed the security test, but we’ll have to see if production goes through. Will you try Minifigure Factory? Let me know in the comments or reach out on social media.

If you plan to make your own Minifigure, consider using the affiliate link below. True North Bricks earns a small commission from qualifying purchases made on LEGO.com. Those come at no extra cost to you, but help keep this site running and free. I greatly appreciate your support.

Go to LEGO® Minifigure Factory

Until next time,

-Tom

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