September 27, 2023
New Friends Show Launching Soon

New Friends Series Launching Soon!

With the recent reimagining of the LEGO® Friends theme, it comes as no surprise that a new Friends series is launching soon on YouTube. In fact, it airs this week on Sunday, January 29, 2022. The first season begins with a 44 minute episode at 7:00 am EST on the official LEGO® channel. Subsequent episodes will be 22 minutes long and air throughout the year, beginning on March 26. The season culminates at the end of the year with a 22-minute Holiday special. The first season consists of 10 episodes, plus the inaugural and Holiday specials. For now, the LEGO® Group is offering the episodes in English only. However, additional languages will be available later in 2023.

Image used with permission. ©2023 The LEGO® Group.

From the Press Release:

A decade on from the launch of LEGO® Friends, the LEGO Group has re-imagined the Friends Universe, with the introduction of a new diverse group of characters, to enable more children to feel represented during play. This next generation is designed to celebrate friendships in the modern world. Because the LEGO Group values children as its role models, this next generation of LEGO Friends has implemented input from kid testing and research, which all found children had a desire to see themselves, their friends and their families better represented.

A huge part of the re-imagined Friends Universe is the release of a brand new content series: LEGO Friends: The Next Chapter. Season one follows the everyday lives of Aliya, Autumn, Leo, Zac, Nova, Paisley, Olly, and Liann as they navigate their first year of high school while becoming friends. Taking place in the international hub of Heartlake City, the goal of the first season is to experience the formation of friendship amidst the backdrop of the impressive Heartlake International High School and to establish the Heartlake Community Center as a third space for the friends and the community.

Image used with permission. ©2023 The LEGO® Group.

In addition to playing on YouTube, a dedicated player will launch on the official LEGO® website later this year. This show will likely resonate well with Middle School aged children just transitioning to their junior high years. The concept of making new friends and adjusting to new environs is very relevant to that age group. What do you think of the new Friends series launching this week? Will you (or your kids) be following the adventures of the new generation of Friends? Let me know in the comments below or reach out on social media.

Until next time,


Still from the new Friends Series launching soon.
Image used with permission. ©2022 The LEGO® Group.

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