The LEGO® Group and Adidas are on a roll. Starting last September, the duo started dropping awesome LEGO® branded apparel. So far, the offerings included a kids’ clothing line as well as shoes for adults. I even got myself a couple of pairs. In total, we have seen three different styles of shoes, one of which came in multiple color variations. Today, the partnership brings us a new style of shoe to wear. Additionally, the LEGO® Group is dropping a shoe to build as well. Say hello to the LEGO® Adidas Originals Superstar (10282).
The press release gives a taste of the upcoming shoes and set. In terms of the shoes, at the time of publication I am only aware of the recommended European price of €140. I will update once more information is available. However, they drop on the Adidas website on July 1. The press release reads:
Playfully reimagining the iconic silhouette, the LEGO® Superstar sneaker in adult sizing features a classic white and black leather construction that is elevated with custom three stripes, shelltoe, and heel tab, which have been carefully crafted to perfectly emulate the LEGO® brick pattern. The striking look is then rounded out with gold foil accents.
Of course, as LEGO® fans, we are all curious about 10282. The press release says the following:
In this never-seen-before LEGO® offering, you’ll be recreating the iconic sneaker from LEGO® elements to make a collectible display piece that’s sure to spark conversations. Just like the real thing, this LEGO® version includes the iconic adidas Originals Superstar sneaker graphics, shell toe shape, trefoil logo and serrated 3 stripes mark. Right shoe or left shoe? You decide! Or get both to create a pair! This set includes 17 extra LEGO® elements so you can choose to build either the right-foot or left-foot sneaker. For extra realism, it even has shoelaces and comes in an authentic shoe box.
SET SPECIFICS:
- NAME: LEGO® Adidas Originals Superstar
- SET #: 10282
- THEME: 18+
- COST: $109.99 CAD
- BRICK COUNT: 731
- MINIFIGURES: None
- RELEASE DATE: July 1, 2021
- COST/BRICK: $0.15 (satisfactory value)
This is an interesting direction that I was not expecting from the LEGO® x Adidas partnership. I hear sneaker collections are a big deal in certain circles. Perhaps there is an overlapping niche of sneaker loving AFOLs out there? What are your thoughts on this new set? I would love to hear them in the comments below or reach out on social media.
Until next time,
-Tom
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