June is traditionally Pride Month in many cities – particularly in North America and Europe. Celebrations continue all over the world through the summer months with parades, festivals and a variety of events. Many companies have taken this time of year to show their support of the LGBTQIA+ community with special edition products and themed releases. Does it always work? No. But often enough the sentiment goes a long way to send a positive message of inclusivity and acceptance. When a company you love embraces the community you love, some special things can happen. This year, LEGO® celebrates fan diversity.
The LEGO® Group has thrown their hat in the rainbow ring with a lovely new set available on June 1st called “EVERYONE IS AWESOME.” At 346 pieces, this 18+ set measures approximately 10 cm x 13cm and will make a lovely display piece for any desk, shelf or favourite spot. The biggest draw by far is the lovely collection of monochrome Minifigures – 11 to be exact – set against a waterfall build of colours representing the iconic pride flag, a long-standing symbol of love and acceptance. The Minifigures may be just one colour, but each will feature a great hair piece in some brand new colours that are sure to grab anyone’s attention – purple beehive anyone?
The LEGO® Group has thrown their hat in the rainbow ring.
Set designer Matthew Ashton, Vice President, Design said: “I wanted to create a model that symbolises inclusivity and celebrates everyone, no matter how they identify or who they love. Everyone is unique, and with a little more love, acceptance and understanding in the world, we can all feel more free to be our true AWESOME selves! This model shows that we care, and that we truly believe ‘Everyone is awesome’!”
- NAME: Everyone is Awesome
- SET #: 40516
- THEME: 18+ (Seasonal)
- COST: $45.99
- BRICK COUNT: 348
- MINIFIGURES: 11
- RELEASE DATE: June 1, 2021
- COST/BRICK: $0.12 (good value)
- BRICK-TO-FIG RATIO: 32:1 (amazing minifig count for a set this size.)
Product description from LEGO.com:
Construct your own tribute to positivity and kindness with this LEGO® Everyone is Awesome (40516) building kit. Presented in a spectrum of colors, this buildable display includes 11 monochrome minifigures against a rainbow backdrop. Each minifigure features its own color scheme with matching hairpiece, showcasing the diversity we see in the world around us. Display your model with pride to show that although we are all different, we join together in a celebration of inclusivity and love.
Whether you identify with the LGBTAIA+ community or not, this is a great, colourful set that makes for a fun display piece. Monochrome figs continue to be a draw and here’s a great chance to pick up 11 of them with great new hair pieces, perfect for livening up your LEGO city. EVERYONE IS AWESOME will be available on LEGO.COM and in LEGO® Branded retail stores on June 1st. Are you looking forward to 40516? Comment below or reach out on social media.
p.s. click here for more summer 2021 set coverage.
A note from the author:
A hoy-hoy fellow AFOLs. My name is Frank and I’ve got the distinct pleasure of having written this article for this snazzy website. I live in Toronto and work in retail and social media and this is my first (of hopefully many) contributions to True North Bricks and the LEGO® community overall. I’m a long-time LEGO® enthusiast with a particular love of Modular sets, Minifigures and all things Architecture. Enjoy the article and Happy Building.
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