Way back in 2018, we received word that the LEGO® Group was undertaking a collaboration with Swedish furniture giant, IKEA. Subsequently, the partnership has remained silent. However, today the LEGO® Group and IKEA released details and the first official images. Additionally, the product line is BYGGLEK, for play and storage.
BYGGLEK is “a series of storage boxes with LEGO® studs and a special LEGO brick set [that] aims to encourage play and infuse more fun into storage around the home.” More specifically, the press release describes the products as follows:
The BYGGLEK range consists of 4 different products – one set of 3 small boxes, and two sets of bigger boxes and one set of LEGO bricks to kick-start the playful experience. BYGGLEK can be used with any existing and future LEGO® elements, as the studs used on the lid and front are part of the LEGO® System in Play. The LEGO® System in Play enables children to build and rebuild their own stories and through this process develop essential 21st century skills – with BYGGLEK we hope to extend the LEGO® play experience in providing fun creative storage solutions that are just as playable as they are functional.
There is no word on pricing yet. However, I will be sure to update this article when that becomes available. The product line launches in North America and Europe on October 1, 2020. Interestingly, this was not 100% what I was expecting from this collaboration. Storage boxes, yes. However, I thought there would be something more. Perhaps an awesome LEGO shelf? I will reserve further judgement until I have seen the items. What are your thoughts on BYGGLEK for play and storage? Comment below or reach out on social media.
Until next time,
EDIT: I uncovered more information about the BYGGLEK product line after publication. You can find Canadian pricing information and more details about the exclusive set by clicking here.
Want to support True North Bricks?
If you like the content at True North Bricks, please follow on Instagram, Facebook, Pinterest, or Twitter for regular updates. Additionally, you can support True North Bricks by making your LEGO® (and other) purchases using the links in the menu to the right. These affiliate links earn me a little commission at no extra cost to you, thus helping to manage the cost of running this blog. Thanks for your support!