The LEGO® Group partners with Universal Music.
LEGO® and music? Yes, you read correctly. A couple of day ago, the LEGO® Group announced a partnership with Universal Pictures. Consequently, Universal will produce future theatrical films (click here for more). Now, they have also announced a deal with Universal Music. The exact details of the arrangement remain vague. However, the official press release states the deal “will enable children around the world to explore their creativity through play, by expressing themselves through music.”
Universal Music has signed close to 1000 artists.
The partnership calls for a new “suite of LEGO® products launching in 2021”. The suite aims to “harness the mental and creative benefits of music and LEGO® play”. The LEGO® Group gains access to Universal Music’s vast catalog of artists through the deal. More specifically, Universal has signed almost 1000 artists. Incidentally, these artists include the likes of ABBA, Bon Jovi, KISS, Taylor Swift, Lady Gaga, The Beatles, Cher, Elton John, Eminem, Imagine Dragons, Jennifer Lopez, Sugarland, and the Spice Girls to name just an eclectic few.
While not much is known about what the new products will look like, the press kit included the following little teaser video:
The partnership with Universal Music is not The LEGO® Group’s first foray into the music field. In 2009, they partnered with TT Fusion, Harmonix, and Warner Brothers Interactive Entertainment, producing LEGO® Rock Band. During the height of the musical rhythm game genre, this was my favorite game. While still in my dark age, this game provided me with great music and a lot of LEGO® nostalgia. Additionally, I greatly enjoyed the customization of the Rock Den, as well as the ability to make albums. These features were not available in other Rock Band or Guitar Hero games of the time.
Whether or not this new venture bears any resemblance to LEGO® Rock Band has yet to be seen. In all likelihood, the products will not be at all alike. However, making sets based on LEGO® Rock Band would have been awesome. This new theme will include sets… But only time will tell. What are your thoughts or wishes concerning this new line of products? Feel free to comment below or send me a message on social media.
Until next time,
-Tom
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