With Amazon Prime Day in full swing, the LEGO® Group has responded in typical fashion… The July 2025 Double Points event has begun. Saying double points isn’t even fully accurate since select sets are up to 4x the usual Insiders points. But there’s a catch. This isn’t an all out Insiders event. Double points only applies to select themes, and quadruple points only to very select sets. Here’s the rundown.
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Quadruple Points on the following sets:
- Icons: Blacktron Renegade
- Icons: Porsche 911
- Technic: Mercedes-Benz G 500
- Go shop the quadruple points sets at LEGO.com
Double Points on the following themes: (links take you to LEGO.com)
Special Insiders discount pricing on:
- Animal Crossing: K.K.’s Concert
- Animal Crossing: Nook’s Cranny
- Art: Milky Way
- Disney: Walt Disney Tribute Camera
- Friends: Beekeeper’s House
- Friends: Castle Bed and Breakfast
- Icons: Fountain Garden
- Icons: French Café
- Icons: Over the Moon with Pharrell Williams
- Icons: Williams Racing
- Ideas: Motorized Lighthouse
- Ideas: Viking Village
- Marvel: Daily Bugle
- Technic: NASA Apollo Lunar Roving Vehicle
- Click here to go shop the Insiders Special Offers
Gifts-with-Purchase
- NAME: African Savanna Diorama
- SET #: 40784
- THEME: Gift-with-Purchase
- VALUE: $24.99 CAD
- BRICK COUNT: 287
- MINIFIGURES: None
- RELEASE DATE: July 8, 2025
- PROMO ENDS: July 17, 2025
- CONDITIONS: Spend $195 CAD or more, not valid on pre-orders or Pick-a-Brick standard orders. Must be enrolled in the Insiders program.
- NAME: Ice Pop Tray
- SET #: 5009555
- THEME: Gift-with-Purchase
- VALUE: $17.99 CAD
- BRICK COUNT: None
- MINIFIGURES: None
- RELEASE DATE: July 8, 2025
- PROMO ENDS: July 17, 2025
- CONDITIONS: Spend $85 CAD or more on City, Classic, Creator 3in1, DUPLO®, Friends, DREAMZzz™ and/or NINJAGO®, not valid on pre-orders or Pick-a-Brick standard orders. Must be enrolled in the Insiders program.
In my opinion, this is a sad continuation of the Prime Day trend we saw last year where the LEGO® Group only offers extra points on select themes. I much prefer when I can double points on my pick-a-brick orders and hard-to-find sets as well. Will you be shopping in the coming days? What offers interest you?
Until next time,
-Tom
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