September 28, 2023

LEGO CON announced for June 26, 2021

Calling All LEGO Fans!

Last week the LEGO® Group took to their social media with a new tease that quickly had us scratching our heads. The colourful, animated image (see below) had many followers expecting the reveal of a flashy new product or theme. Another theory was the LEGO® Group’s announcement of their new set lighting kits. Turns out neither was really the case. Today we got our answer with the LEGO® Group announcing a virtual event named, wait for it – LEGO® CON.

With many Cons and Fairs cancelled over the last year and a half, many companies have opted to host their own events online. It’s a great way to generate buzz, premiere products and generally keep the hype train going. Virtual cons also offer a great opportunity to reach a global audience with access for everyone. The 2 hour event begins at 9AM PST from the LEGO® House. You can join the livestream at But if you miss out on all the fun, the entire broadcast will be recorded and available to view online afterwards. And of course we’ll have a full recap with all the news from the event right here, so stay tuned!

“Families can discover all the latest LEGO® news and connect with other fans
globally during this inaugural LEGO CON event”


Get ready for LEGO CON 2021 – the ultimate online experience for LEGO fans everywhere!

Billund, DK – June 1st, 2021: Today the LEGO Group announces its inaugural LEGO® CON and invites fans of all ages to join the fun! This two-hour action-packed LIVE event will let kids and families discover the coolest new things going on in the LEGO world together with a community of others who share their passion for the brick and creativity.

During the live show, attendees can be the first to see brand new models and epic challenges, watch live building challenges with special guests, and even become a part of LEGO House history, leaving their personal mark inside the Home of the Brick! The livestream kicks-off with a pre-show of AFOL (Adult Fans of LEGO) inspiration before moving to the jam-packed run of show where attendees can also immerse themselves in live virtual activities and conversations with other fans from around the globe as they experience:

– VIP behind the scenes access 
– Inspiring builds, and live building that demonstrate the endless possibilities of the brick
– Our official reveal of new products
– Exclusive opportunities to engage with LEGO designers and other presenters during the show 

The inaugural LEGO CON will be hosted and livestreamed directly from LEGO House in Billund, Denmark on June 26th, 2021 at 18-20PM CEST (17-19PM BST // 9AM PST).

Many beloved product lines, including LEGO City, LEGO DOTS, LEGO Friends, LEGO Harry Potter™, LEGO Ideas, LEGO Minecraft®, LEGO Ninjago®, LEGO Star Wars™, LEGO® Super Mario™, LEGO Technic™ and LEGO VIDIYO™ will be represented. Fans can also see inside LEGO House and get a peek at LEGO Masters from around the world. There are sure to be plenty of thrills and jaw-dropping surprises that fans won’t want to miss!

Are you looking forward to LEGO® Con? Do you miss in-person events? Let us know.

Keep on Brickin’


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