Ninja Vlogs Connect Fans and LEGO Group

The Ninjago theme continues its 10 year anniversary celebration with an all-new web series from the LEGO Group called Ninja Vlogs. Premiering today on the LEGO Life app and on, Ninja Vlogs will be an interactive series that utilizes motion-capture technology to render popular characters Jay and Nya as played by actors in real-time. Minifigures come alive in fresh and fun ways joining the likes of Rocket Raccoon, Caesar and Gollum in the CGI mo-cap universe…. well, ok, not quite, but you never know 🙂 In any case, Ninja Vlogs connect fans with their favorite series in new ways.

Ninja Vlogs connects fans with they favorite characters in real time.
Photo used with permission. ©2021 The LEGO® Group.

Interactivity is the name of the game with this new venture. This style of entertainment is aiming to engage with the fans and viewers in new and meaningful ways. The press release offers the following information:

Today, the LEGO Group steps into a new realm of adventure and discovery as it launches the first episode of Ninja Vlogs, a brand-new series of motion capture vlogs aimed at viewers ages 6-12 years. Hosted by Jay and Nya, two familiar faces from LEGO® Ninjago, the interactive vlogs offer a new way for young fans to connect with the beloved characters and even get involved in the story themselves!

Interactive vlogs offer a new way for young fans to connect with the beloved characters.

Ninja Vlogs hosts Nya and Jay
Photo used with permission. ©2021 The LEGO® Group.

Most importantly, this production method will allow Ninja Vlogs to engage fans via interactive content that creates two-way communication with the audience. Within the LEGO Life app, viewers can join building challenges, answer polls and even ask questions which may be answered in subsequent episodes. By highlighting the audience’s contributions, Ninja Vlogs allows children to interact with their ninja heroes on a more personal and informal level as Jay and Nya take viewers along on their adventures and make them feel like they are in the story.

Photo used with permission. ©2021 The LEGO® Group.

With these vlogs, we’re shifting from broadcasting to LEGO Ninjago fans to having a rich conversation with them,’ says Victoria Knauf, Associate Content Manager, Kids Engagement at the LEGO Group. ‘The characters in the vlogs react to the real-life LEGO creations, opinion polls and dialogue created amongst viewers, allowing children to be at the heart of the experience by adding their own perspectives and ideas.’ Along the journey, kids can use their creativity and imagination to help Nya and Jay by building their own creations to be added to the story, creating memes and adding their own comments via the LEGO Life app.

The characters react to real-life LEGO creations, opinion polls and dialogue.

Ninja Vlog
Ninja Vlogs connect fans with Jay and Nya through the LEGO Life app. Photo used with permission. ©2021 The LEGO® Group.

The Ninjago theme has had a great year with an impressive array of sets that includes the Legacy and Island sub-themes. Ninjago Seabound delivers nine more sets August 1st on LEGO.COM. The Ninjago animated universe is still going strong with 14 television seasons, several mini-movies and 2017’s LEGO Ninjago Movie. An impressive 10 years for a theme that was scheduled to have a 3-year shelf life!

Ninja Vlog teaser trailer used with permission. ©2021 The LEGO® Group.

The first episode of Ninja Vlogs airs today, May 28th, 2021, on the LEGO Life app and via, with subsequent episodes following every Friday until July 2nd. Broadcasts will be done in English with an awesome 21 additional languages available as subtitles.


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