A year ago, the LEGO® Group launched the ambitious Rebuild the World campaign. The initiative sought to develop problem-solving skills in children. Since then, the world has been gripped by the COVID-19 pandemic. It has challenged families all over the world. However, creativity has prevailed and in many cases flourished. Today, the LEGO® Group shared an update on their initiative that showcases how children rebuild the world… literally. The official press release from the LEGO® Group follows.
Epic new LEGO® installation showcases inspirational creativity of over 430 kids who want to ‘Rebuild the World’
Children’s lockdown LEGO creations transformed into a 13ft/4m globe
When the world paused due to the recent lockdown it didn’t put a stop to the creativity and resilience of children. Now, to celebrate the endless imagination and unique ingenuity that kids possess, the LEGO Group has unveiled an awe-inspiring installation – a 13ft globe.
The globe, which is on display at LEGO House in Billund, Denmark, took 2,700 hours to build and uses over 350,000 LEGO® bricks and elements. With LEGO creations sent in from all over the world, the globe acts as a joyful symbol of hope and positivity. Kids used their powerful imaginations to make sense of the world, and now the LEGO Group is giving us the opportunity to see the world through their eyes.
Children’s creations are displayed in five categories – nature, vehicles, fantasy creatures, objects and places. Examples include:
- Farming Hope – a sustainably powered farm with crops, a stream and an ever-present rainbow of positivity
- Mobile Corn Man – fancy some vitamins? This veg patch on the move provides kids with instant carrots and corn deliveries
- Magical Owlicorn – a mysterious, blue horned creature… who knows what mystical powers he possesses?!
- Dream Hospital Treehouse – bringing joy to children in hospital, this room in the treetop canopy even has a built-in doughnut bar
And it’s not too late to be part of the process. Families worldwide can contribute their own LEGO creations on a digital version of the globe by submitting them at lego.com/rebuild-the-world. People can also explore the stories behind some of the builds on the website, including amusing insights into kids’ creative process.
New research from the LEGO Group shows that children want more family playtime and parents saw play as providing a vital role in keeping the whole family entertained during the COVID-19 pandemic. 94% of parents globally also believe that play helps develop creative skills, with resilience viewed as one of the most important skills for kids to learn for their future success .
Julia Goldin, Chief Marketing Officer, EVP, the LEGO Group, said: ‘The LEGO System in Play has long been the ultimate platform for playful expression, unlocking kids’ endless creativity and inspiring a constant cycle of building, unbuilding and rebuilding. We are delighted about the positive impact LEGO play had on kids’ creativity and families’ wellbeing this year and we hope the world is as inspired by their lockdown creations as we are.”
Libor Udržal, LEGO Model Building Specialist, who was involved with the creation of the installation, said: “This project really emphasised the magic of LEGO play for me. It has been inspiring to recreate children’s creations and hear the diverse thought processes and influences behind each piece we’ve re-built. I’ve been a Model Builder for 20 years now and yet they’ve taught me new methods of building, their creativity knows no end!”
The installation will be showcased at LEGO House from 6th October to 6th November.
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