For the last couple of days, the internet rumor mill was overflowing with rumors concerning the imminent demise of Vidiyo. The cancellation of a theme this early into its run would be unprecedented. However, Vidiyo has fallen short of many fans’ expectations. Many of you have written to True North Bricks commenting as much. Additionally, my own experiences with the theme fell flat. Could the rumors actually be true? Is Vidiyo dead or alive? At True North Bricks, we do not generally report on rumors. However, the LEGO® Group clearly heard the chatter and have offered an official response.
We wanted to provide you with an update regarding LEGO® VIDIYO.
As you know, we launched LEGO® VIDIYO in January to connect with children in a completely new way, blending music, digital play and LEGO® building in a fun and unique way. The product tested extremely well during development and has received really positive feedback from those children and families who have played with it.
We’ve seen a positive response to the launch, but we’ve also received feedback from people that we could make the play experience across the app, BeatBits, music and minifigures even simpler. So, we’re taking that onboard and together with Universal Music Group are going to pilot some new ideas in 2022, then release new play experiences in 2023 and beyond.
LEGO® VIDIYO is very much still available, the current products will continue to be sold in stores and marketed globally, and we’re continuing to support this fantastic play experience, including new updates and fun challenges to the app to inspire children’s creative music video making.
Thank you for your continued support of the LEGO® brand, we hope for your understanding behind this decision.
Clearly, someone jumped the gun a little reporting the theme was dead. What are your thoughts on the latest development? What is better, Vidiyo dead or alive? Feel free to comment below or reach out on social media.
Until next time,
-Tom
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