Extended LEGO® Group and Adidas Partnership

In September, LEGO® fans frantically sought to acquire the new Adidas A-ZX sneakers. The limited-edition shoes sold out rapidly in markets offering them. In the United States, the shoes were solely available through raffle. The experience left a sour taste in the mouths of many AFOLs. However, good news arrived this week: an extended LEGO® Group and Adidas partnership.

Teaser video for the extended LEGO® Group and Adidas partnership (©2020 The LEGO® Group).

Currently, the details remain scant. However, the first wave of items releases in December 2020. Additionally, the announcement calls for a multi-year partnership consisting of “a diverse portfolio of footwear, apparel and hardware” for both adults and children. Not to mention that the upcoming products will take influence from different LEGO® themes.

Extended LEGO® Group and Adidas partnership announced.
Still shot from the LEGO® Group and Adidas teaser video (©2020 The LEGO® Group).

At this stage, the press kit consists only of promotional teasers. Official product images remain unreleased. However, December is not far away. Consequently, expect pictures to start popping up in the coming weeks. Are you looking forward to next wave in this collaboration? Comment below or reach out on social media.

Until next time,

-Tom

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