September 27, 2023

LEGO® World Builder (News)

According to the LEGO® Group, thousands of people send in content and story ideas each year. To make the process easier, they partnered with Tongal to create LEGO® World Builder. The online platform officially launches today as “unprecedented, direct access to the LEGO® creative team for a worldwide creator community, revolutionizing the way new talent and stories are discovered.”

LEGO World Builder
LEGO® World Builder landing page (©2020 The LEGO Group).

The official press release describes the platform as:

LEGO® World Builder, designed in partnership with Tongal and powered by Tongal’s technology, connects a worldwide creator community to the LEGO® Group, who can incubate ideas, collaborate, give feedback, and option to buy the rights to new concepts. Anyone over the age of 18 can join the open community and pitch their own stories, or team up and collaborate on story worlds with other fans, writers, animators and designers on the platform.

LEGO World Builder
(©2020 The LEGO Group).

So, if you have a story or theme idea you are itching to share with the LEGO® Group, now is your chance! This certainly is an interesting concept akin to LEGO® Ideas, but for stories. Will you be submitting your ideas? Feel free to comment below or reach out on social media.

To check out LEGO® World Builder, click here.

Until next time,


(©2020 The LEGO Group).

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